CASE STUDIEs.
B2B MANUFACTURER INCREASES WEB LEADS BY 72%*
Background
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The client is a manufacturer of a critical input component for thousands of manufacturing businesses Australia-wide.
The Problem
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The industry faces stiff competition from imported competitor products due to the high Australian dollar. The client wanted to increase the number of web enquiries received so they could task their field sales force with more follow-up calls.
The Hypothesis
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An increased focus on the customer types and the specific benefits of their products would result in an increase in lead submissions via the website.
The Tests
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Quasion guided the client through a series of site tests including:
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Benefit-driven headlines vs. industry standard explanations
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New landing pages for traffic segments vs. a consolidated landing page
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Explanatory copy vs. short copy
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Enhanced calls to action
The Result
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​Conversion rates (leads generated) from web traffic increased by 72%
SOFTWARE FIRM INCREASES DEMO REQUESTS BY 54%*
Background
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The client is an Australian software manufacturer exporting to the world.
The Problem
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Getting qualified prospects to book a demonstration is the lifeblood of the business. The client wanted to increase the number of prospects booking a 1hr webinar-based software demonstration.
The Hypothesis
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The development of a downloadable high-value report, followed by automated lead nurture, would increase eventual opt-ins.
The Tests
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Quasion guided the client through a series of site tests including:
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Availability of a high-value report to encourage data capture
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Development of a limited initial high-value software self-trial
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Behaviour-based lead nurture and marketing automation follow-up
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Creating time-bound offers vs. open-ended offers
The Result
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Conversion rates (demonstration requests) from web traffic increased by 54%
*These are case studies. Results vary by client.
