CASE STUDY: SOFTWARE FIRM INCREASES DEMO REQUESTS BY 54%*

Background

The client is an Australian software manufacturer exporting to the world.

The Problem

Getting qualified prospects to book a demonstration is the lifeblood of the business.  The client wanted to increase the number of prospects booking a 1hr webinar-based software demonstration.

The Hypothesis

The development of a downloadable high-value report, followed by automated lead nurture, would increase eventual opt-ins.

The Tests

Quasion guided the client through a series of site tests including:

  • Availability of a high-value report to encourage data capture
  • Development of a limited initial high-value software self-trial
  • Behaviour-based lead nurture and marketing automation follow-up
  • Creating time-bound offers vs. open-ended offers
The Result

Conversion rates (demonstration requests) from web traffic increased by 54%

*This is a case study. Results vary by client.