CASE STUDY: B2B MANUFACTURER INCREASES WEB LEADS BY 72%*

Background

The client is a manufacturer of a critical input component for thousands of manufacturing businesses Australia-wide.

The Problem

The industry faces stiff competition from imported competitor products due to the high Australian dollar.  The client wanted to increase the number of web enquiries received so they could task their field sales force with more follow-up calls.

The Hypothesis

An increased focus on the customer types and the specific benefits of their products would result in an increase in lead submissions via the website.

The Tests
  • Quasion guided the client through a series of site tests including:
  • Benefit-driven headlines vs. industry standard explanations
  • New landing pages for traffic segments vs. a consolidated landing page
  • Explanatory copy vs. short copy
  • Enhanced calls to action
The Result

Conversion rates (leads generated) from web traffic increased by 72%

*This is a case study. Results vary by client.