The client is a manufacturer of a critical input component for thousands of manufacturing businesses Australia-wide.
The industry faces stiff competition from imported competitor products due to the high Australian dollar. The client wanted to increase the number of web enquiries received so they could task their field sales force with more follow-up calls.
An increased focus on the customer types and the specific benefits of their products would result in an increase in lead submissions via the website.
Conversion rates (leads generated) from web traffic increased by 72%
*This is a case study. Results vary by client.